Hotels should reward loyal business customers

27/08/2009 16:09:34

Hotels should reward their loyal business customers with incentives and value for money, according to hospitality chain Best Western.

It advised those working in hotels to ensure that repeat bookings are rewarded, as business users are becoming more savvy and aware of budgets.

Tim Wade, head of marketing at Best Western, said it is important to offer more personality and better service with each booking.

"As value is key, the rates offered must always be the most competitive and quality and service must be delivered," he added.

According to recent research by British Airways, 60 per cent of business bosses surveyed said travel budgets had been cut in the last six months.

It was recently claimed by corporate travel company Hogg Robinson Group that hotels which adapt during the global recession are able to reap the benefits from the unusual trading environment.

Hotel jobs in the UK

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